Sometimes the term ‘BOGOF’ seems so appropriate.
I was ordering new glasses from Specsavers. ’That’ll be £164′, said the assistant, ‘would you like a second pair free?’
‘Who wouldn’t', thought I. And then I mused, ‘What if I only want one pair?’
‘Then it’s £115′, she said.
Confused… I asked the obvious… ‘So if I pay for one pair at £164 I get a second pair free, according to your “buy one get one free” offer but if I only buy one pair I get them for £115?’
‘Yes’, she said. “Because single pairs get a £49 discount.’
‘OK, then I’ll take a single pair at £115 and a free second pair.’
‘No!’ came the swift reply: ’you can only get the special discount if you buy one pair’.
The mind boggles at the lengths to which marketing folk will go to confuse their customers.
This poor customer service experience means that the Specsavers brand is a little less trusted in our household tonight.
BOGOF!
